While you won’t be able to set up opt-out automations, you can still remain compliant by sending a link to an opt-out page. You can send outbound messages in high volumes, but you will not be able to receive replies from your recipients. There are, however, a few considerations to be aware of. Sending messages from your brand name is particularly ideal for SMS marketing and two-factor authentication, as it increases recognition and trust. Alpha tags must be registered and approved before sending, and must have clear relevancy to your business and/or use case. What is an SMS alpha tag?Īlso known as an alphanumeric sender ID, alpha tags are made up of 3-11 letters and/or numbers. These are available in all of our subscription bundles at no extra cost. If these features are not a necessity, then a virtual shared number may suit you. This means you won’t be able to receive unsolicited inbound messages in other words, you’ll need to make the first move. You will need to instigate conversations with your contacts, as your number will change. This can clutter your recipient’s inbox and may confuse them when they want to refer back to a conversation. Limitations of a shared numbers poolīecause you are using a different mobile number each time, each conversation will start a new SMS chain. While you can still benefit from two-way messaging features, such as keyword opt-outs, you’ll miss out on consistency. Outbound messages will be sent from a rotary of numbers in our portal. While these appear similar to a dedicated phone number, there are a few key differences. If you’re after a number that is more ‘attractive’ or easier to remember, it may cost a bit more. In Australia, a standard dedicated mobile number will cost around €10 per month. Recommended reading: Examples of Automated Text Messages This will save you time and resources, simplify your workstreams, and give you a fluid tone-of-voice. Since virtual numbers enable two-way messaging, you can set up auto-replies in our online portal. This is especially helpful for customer service and support teams, as well as text-in competitions. You won’t need to initiate the first text message when you have a dedicated mobile number. And, because you are using a consistent mobile number, they will be able to save you as a contact. Messaging history will be stored on your recipient’s phone, which makes it easier for them to refer back to your conversation or get back in touch with you. Alternatively, you can send an opt-out link. You can customise this trigger to whatever keyword you prefer, such as CANCEL or END. Benefits of dedicated numbersĬontacts can reply STOP to opt-out of hearing from you. Top tip: These are also referred to as “Long Codes”. This means you remain consistent with your recipients, and they’ll know where to reach you. Once you assign a dedicated number, multiple people in your company can jump in and use it.
While these look like normal mobile numbers (for example, +61 123 456 789), they are very useful for those who need to send text messages as a unified business. What is a dedicated virtual mobile number?
There are three main types in the United Kingdom: Recommended reading: Build good customer relationships easily with 2-way SMS What are the different types of Sender IDs? Promotional offers (without a call-to-action)Īsk yourself, is it important that recipients can text you back? An alternate way to look at this would be: do you want to send a letter with a return address, or a branded flyer?.This means you can send an SMS, but you can’t receive one back. Promotional offers (with a call-to-action).Appointment confirmations and reminders.This feature means recipients can text you back to form a conversation – learn more about it here. These functionalities can make or break your decision, so it’s best to consider this first.
Do you need two-way SMS or one-way SMSīefore we get started, let’s cover off the two major differences when it comes to choosing a sender ID. And, if you’re a visual learner, refer to our handy infographic to tie it all together.
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We will break down what each type of sender ID is in the United Kingdom, their benefits and drawbacks, as well as share some tips on how to align these to your use cases. Choosing the right type to suit your business’ needs, however, can be a complex decision to make. Using a sender ID is an effective way to enhance communication with your customers.
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