Exactly how you do this will depend on your specific strategy and goals for the video. The last stage is to publish and promote video content.
This is the stage where all the film and sound has been shot and recorded in its raw form and is ready for an editor’s magic touch.ĭuring post-production, the video will go through an editing process (which includes adding graphics or visuals, sound mixing, and adding voice-over if needed) and one or more rounds of feedback and revisions before final sign-off and approval.Ī high-level workflow for each of these steps can help teams communicate effectively and stay on the same page as they provide feedback and move towards the final deliverable. Post-production is often the unsung hero of video production. Set up, lighting, sound, filming, logging shotsįor production to go smoothly, you’ll need both a good workflow and a good project manager to make sure each creative element is captured and ready for post-production.Production is where all your plans come together to bring your video to life. Mapping out these steps in a clear workflow will help you build a strong foundation for your content. Pre-production is an important part of the video production pipeline. This process involves building a team (e.g., writers, director, video editors, sound engineers, etc.), prepping or scouting the shooting location, casting, licensing and permissions, and outlining your contingency plans. Blank Storyboard Template (Click on image to modify online) A storyboard clarifies the narrative and helps the film crew understand the vision for the video. The point is to help the creative team visualize each shot and scene. Script and storyboard: Once you’ve clarified the treatment, you and your team will draft a script and create a storyboard.Ī storyboard is a sequence of drawings illustrating the shots planned for the video. However, it is also an important guiding document that can help you make strategic decisions throughout the production process to ensure the project remains “on brief” and aligns with your overall goals. The treatment is often used to pitch the concept to decision-makers. Propose a budget and timeline for the production.Define the video’s core objective and message.Outline the creative idea for the content.Treatment or creative brief: A video treatment (sometimes called a creative brief) is a summary of your project. Here are a few of the steps and requirements you’ll need to cover in your video production pipeline: Pre-production involves all the tasks and prep work required to get your video into production, including developing your idea, writing a script, and building a team. How well you prepare here will have a direct impact on the quality of the production.
This is when you lay the foundation for your video. Each stage requires careful management and a clear workflow. There are four main stages of video production. Without a clear workflow, teams and individuals will struggle to understand their roles and responsibilities, tasks will fall through the cracks, budgets and deadlines will be blown, and the final product will suffer. There are multiple stages of production, each with laundry lists of to-dos, and contributors and stakeholders with varying degrees of input in the process. In other words, the smoother the process, the more money in the bank.Īlthough video production has become more affordable and achievable for companies, it is not a simple process. In a business where ROI is crucial, a clear video production workflow can iron out inefficiencies and prevent costly delays and miscommunication. As with any project, having a workflow can help you manage resources effectively, invest your time efficiently, and keep different teams and individual contributors on task-even if you’re working remotely.
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